We need to actively promote smaller and easier to understand BTC denominations if we want the retail investor to get interested and use bitcoin. We already have sats for 0.00000001btc, the smallest denomination, but nothing in between.
As a community, we should be actively promoting 1million satoshis (0.01 BTC) as being a Bitcent. It makes sense to casuals, and it makes logical sense. The correct terminology is actually centi-bitcoin, but calling it a Bitcent rolls off the tongue much better.
https://en.bitcoin.it/wiki/Units
1 Bitcent = 1 million Satoshis
1 Bitcent = 0.01 BTC
Acronym for Bitcent could be BTCe
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