A report published by International Consulting Firm, Mckinsey & Company, suggested that the global spending in the metaverse could reach $5 trillion by 2030. The 77-page report titled “Value Creation in the Metaverse” analyzed the current adoption trend and drew additional insights from two global surveys. The first survey gathered data from 3,104 consumers across 11 countries, while the second polled a range of executives from 448 companies cutting across 15 industries in 10 countries.
Using these data, McKinsey predicted that the future of consumer behavior in the metaverse would most likely be divided into five ...
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