Tom Z wrote a post about a similar topic the other day, and I just wanted to toss in my two cents.
Obviously the tech matters. Fundamentals matter, because at the end of the day it HAS to work.
And while that's absolutely necessary, it's not sufficient to succeed. It needs to be dead simple. Let me take you back to the mid eighties, when everything was command line, and there was basically no reason to own a mouse.
It was technically possible to do LOTS of things on a computer. They were extremely powerful tools, even back then. You just had to devote several years of your life to learning how to make them work.
Without actually making computers more powerful, the introduction of a graphical user interface meant that all of those things that were possible, but out of reach of ordinary people were suddenly simple. You didn't have to read the manual, you could just figure it out by clicking around. Despite his faults I think it was Steve Jobs who coined the "grandma test" and insisted that the original ipod only had one button.
Amazon and every other E-tailer learned long ago that every button click you put between a customer and their purchase reduces the chances they'll buy ANYTHING dramatically. We can't force people to use crypto on our terms, you have to meet them where they are. They're lazy. They don't want to learn about your new app. They want something that makes their life easier, not harder. Even a TINY barrier to entry will keep most people away. The more seamless the better.
Function is useless without design. It is not an afterthought, it's not less important, it is just as critical as the underlying technology. If it's not easy to use it's basically pointless tech because it WILL NOT be widely adopted. Obviously, tech comes first, but I think we're at a point now that it makes a lot of sense to put more focus on ease of use, interfaces, etc.
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source https://www.reddit.com/r/btc/comments/11m4po1/it_doesnt_matter_what_crypto_can_do_if_its_not/
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