ICO has been a big boon for the startups who are looking to get funding. An Aussie startup Sendy has collected a whopping $500,000 in its ICO presale. This funding will help in creating the much-needed buzz about the company when actual ICO starts.
ICO Presale is led by two crypto funds. One was New Zealand’s Tchemy Capital and other was Australia’s Apollo Capital. The actual ICO of Sendy will start later in this year. Sendy is started by John Reyes and George Hartley. The company has its headquarter in Singapore and is based on a very unique concept. The platform will solve the twofold issue in emails.
Founder of the company, Hartley, stated that emails are free and there is a lot of scope for scams. He states that about 50 percent of the total emails are junk emails. This gives very little incentive for the email reader to click on the mails. It also means that the interaction with marketing content is also reduced.
Sendy will provide a solution in the form of decentralized emails API. This would mean that companies will be able to attach values in the form of Sendy tokens to the emails. The platform works on the concept that your attention is valued. Sendy will also reward customers for engaging with marketing content.
The Sendy platform is still in its Beta stage. Hartley believes that once the platform launches it will be able to plug into any browser. Users can also use it with any email service provider. This would help marketers get a better response to email campaign and also rewards email readers for their time.
Sendy Is A Golden Opportunity For Investors
Hartley believes that with ICO presale and other modes of crypto, there are more and more investment opportunities. According to the report published in Smart Company, Sendy will be a unique and interesting way for investors to invest their money.
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