Paytm MF Distribution Platform, Paytm Money, Is Set To Go

Paytm Money, Paytm MF distribution platform, is set to go live, at any moment this month.

However, dynamic mutual fund distributors, which accounted for 1.8 trillion Rupees of MF industry AUM as per the latest data report, are positive that there would be no requirement for them to restructure their business model and repeated the significance of appropriate advice for investors.

“Those just looking for transaction convenience and parking surplus funds on a temporary basis would get drawn to platforms like Paytm Money,” said Srikanth Meenakshi, Co-Founder and Chief Operating Officer of online FundsIndia.

However, thoughtful investors with long-term investment horizons would carry on preferring mutual fund platforms like that of FundsIndia, Mr. Meenakshi said. He also added that their MF platform can provide investors with timely and customized advice.

FundsIndia would continue with their business model regardless of what the competition is doing, confirmed Meenakshi.

He also stated that the Paytm MF distribution platform is only suitable for investors who need to invest excess funds on a temporary basis with transaction convenience.

Paytm Money would be providing low-cost direct plans that don’t charge for any distribution expenses. In contrast to most mutual fund distributors in India, the MF distribution platform is offering direct plans with lower expense ratios for offering maximum profits to investors, said Paytm Money spokesperson.

Paytm Money is completely dedicated to building a mutual fund platform for long-term investors and in offering mutual fund investment schemes to masses, added the spokesperson.

The MF distribution platform of Paytm would concentrate on offering the benefits such as ease of payments, digital investment convenience, real-time transaction processing and updated investment portfolio, continuously with strong perceptions.

Paytm Money is an RIA (Registered Investment Adviser) with the SEBI (Securities and Exchange Board of India). It has tied up with third-party mutual fund research firms like Morningstar and Value Research. Paytm MF distribution platform would charge a minimal fee for buying funds, according to Business Standard.

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