It's a case of David and Goliath. Any retailer will be able to offer lower prices on OB because they don't have to pay ridiculous fees to Amazon, eBay and other marketplaces. Take a look at the taxicab business. For many years if you needed to get from A to B you called a cab and they charged you $30 or $40 or $50. Today you can catch a ride on Uber or Lift for $5 or $10. It will take a while to get the word out but once folks learn that you can save 20% on pc components it will travel like wildfire. David (the little guy) will win.
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source https://www.reddit.com/r/btc/comments/9sma0l/is_open_bazaar_the_most_promising_use_case_right/
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