Well, crypto is still in the transforming phase and we are not yet matured that enough to have that self-sustaining financial ecosystem. This is the reason why big whales and institutional investors can easily manipulate the market even without a high amount of capital. This is the reason why influencers are getting handsome amount of commission to promote crypto-based projects. However, this situation will definitely improve over the period of time along with the improvement in the mass maturity of the users. You'd be surprised how many innocent people who worship their idols like a God will believe and hang on to their every word. Even though they are basically lying to their faces, like DJ Khalid and Mayweather, fans will/might still believe them because "they said it". Especially if you are unaware of cryptocurrency and how it really works, if you see your idol "endorse" it, chances are you will believe them.
DJ Khaled and Mayweather had an issue about shilling an ICO. And other celebrities hyping or promoting scam coins. Who would actually rely on their words? If you're listening to celebs then you are not ready for this type of market at all.
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source https://www.reddit.com/r/btc/comments/a22n38/who_would_actually_believe_celebs_promoting_crypto/
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