Soccer Player Honda Appointed By BITPoint Exchange To Promote Its Brand

Japanese professional soccer player, Keisuke Honda, who is also an investor, entrepreneur, and superstar, was appointed by the BITPoint exchange to promote its brand. The exchange made this announcement earlier this week. At the same time, Honda appeared for a commercial shot for the exchange, in Hollywood.

Since cryptocurrencies are consistently popular amongst the Japanese younger generation, companies feel that they can improve their image by collaborating with sustainable and strong public figures in order to familiarize the image of cryptocurrency.

Although the exchange has not disclosed the amount in cryptocurrency for which they contracted with Honda, the press release confirms that the payment to the football superstar was made in cryptocurrency. Earlier in June this year, the BITPoint exchange received a business improvement order by the FSA. The exchange had also been refrained from carrying out marketing campaigns that lead to aggressive business expansion.

With this promotional movie featuring the soccer player, Keisuke Honda, BITPoint said in its statement that the exchange wanted to show the public that they are presently strengthening their management system. The exchange also mentioned that they are working on the business improvement plan that they submitted on July 23.

Honda, who was born in 1986 in Osaka, attracted the world’s attention for shooting two decisive goals during the 2010 World Cup held in South Africa. He has also been recently active at the 2018 Football World Cup held in Russia as part of the Japanese national team.

In the commercial movie that was shot in Hollywood, Honda is shown sweating at a gym, training to become a top-notch player, as mentioned in the Bitcoin News report. BITPoint said that this commercial video depicts the exchange’s management strengthening as the ad message reads: “I want to be the world’s number one”.

Popular names such as soccer players Keisuke Honda and Shinji Kagawa are increasingly becoming ad commercial figures for cryptocurrency in Japan. This depicts to the masses that the Japanese crypto industry seems to be maturing.

The post Soccer Player Honda Appointed By BITPoint Exchange To Promote Its Brand appeared first on OWLT Market.

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