Where does Coinex get it's BCHA value from?

I have a some BCHA that split off from a little BCH that I transferred to Coinex.

As I write this, Coinex says the amount I have is valued at about $15 dollars per BCHA.

But, with all the craziness surrounding BCHA, and considering it can't be moved or traded, how would they be arriving at that number?

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(Please note, since this whole BCHA situation seems to provoke strong emotions just by even mentioning it, I'm not taking any particular stand, I'm just fascinated by the "spawn camp attack" and hope to learn from it.)

submitted by /u/davegutteridge
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source https://www.reddit.com/r/btc/comments/k53qpd/where_does_coinex_get_its_bcha_value_from/