Blockchain-based advertising startup Varanida is embarking on the second round of its token offerings. Varanida was founded in Lyon, France four years prior, which is now having more than 135,000 clients.
Varanida wants to enable their users to choose when they receive advertisements, and who gets their information. Users will get a reward in VAD tokens — opening access to premium content from their favorite publishers.
Utilizing Varanida blockchain, websites will earn more noteworthy measures of income and this can be reinvested back into supporting qualitative and drawing in content. The startup also enables a fraud-free network averting bots and getting rid of fake websites. Companies will be able to capture attention by incentive configuration.
For the second round of its token offering, blockchain startup Varanida is utilizing another hybrid model that mixes the customary arrangement of initial coin contributions (ICOs) with DAICOs.
DAICOs’ Working Format
DAICOs is a moderately new concept supported by Ethereum founder Vitalik Buterin. It expect to make initial coin offerings more secure by including investors in an undertaking’s underlying improvement. The funds invested will be refunded if the investors feel that the progress is inadequate.
DAICO model is intended to help moderate the danger of scam ICOs and propel groups to deliver. But it also requires a dynamic interest in voting from supporters. If the developers behind a task hold a critical lump of the tokens, the system can be undermined.
As reported on PR Newswire, 56 percent of all website traffic is being driven by bots & non-human traffic. Thus, Austrian National Tourist Office is also aiming to reduce ad frauds using blockchain technology. ANTO has teamed up with Adbank to pilot a blockchain based digital ad project.
“Our goal has always been to improve the way the digital market provides services and content while treating privacy, data ownership, and online users’ experiences with the greatest respect,” Varanida CEO Anji Ismail told Cointelegraph.
“This round of our ICO will get our team and contributors one step closer to fulfilling that vision while making Varanida part of the evolution of ICOs.”
The blockchain startup trusts that this game plan will empower its locale of clients to have a voice in choosing which milestones are accomplished next.
The post Blockchain Startup Varanida Hops Up On Second Round Of Its Token Offerings appeared first on OWLT Market.
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